ART

Otso Reitala is a Helsinki-based multimedia artist, and a designer, whose work delves deep into the realms of digitality, exploring the intersections between digital worlds and our tangible reality. Common themes for his works are immersion and interaction, as well as exploring the gap between the computer generated imagery and something we might perceive as organic.

Alongside installations and video art, he works a lot with electronic music in Helsinki, and internationally. He brings his artistic vision to life through album art, branding, and live visuals or sound design.

Reitala describes the work done for Post Bar: "The concept of the poster was to imagine something completely different from electronic music and clubs in general. So I illustrated a mundane archiving of surreal everyday objects, with all the elements laid out with their info labeled out next to them. I am deeply fascinated by the idea of having an intangible "fake" 3D object be portrayed as something real, and then printing it out as a poster, making the "fake objects" part of a "real object".